Hundreds of keynote presentations and workshops delivered to audiences of just a few to a few thousand; Live and on the web.
Presentations, Speeches and Workshops
"Marc was an excellent choice as keynote speaker. He brought important insights into the whole learning practice, asking probing questions, and causing us to question our assumptions." (ASTD international conference attendee)
"Dr. Rosenberg cut through the rhetoric and conducted a great session...lots of humor, storytelling to get important themes across." (Training conference attendee)
"Excellent presentation, perfect for where my organization is at. Thought provoking -- well presented and interesting." (ASTD TechKnowledge conference attendee)
"Excellent, honest, down-to-earth and realistic. Easy to understand, yet strategic information I can use." (E-Learning Guild conference attendee)
Keynote Address (excerpts)
Marc speaks on the topic of "Beyond E-Learning" to 1,800 delegates to the E-Learning Lisboa conference in Lisbon, Portugal in October 2007, sponsored in part by the European Union. View video excerpts of the speech by clicking the "movie" icon to the right (08:39).
My goal as a speaker is not just to offer content, but generate enthusiasm as well. Presentations reflect my long experience in the field, and are supported by information-rich slides and audience participation, where appropriate. Each speaking engagement is preceded by a conversation with the client to ensure the right focus and context.
Sample slides from several presentations are provided here.
Whether you’re just getting into e-learning, or have been at it for a while, the field is rapidly changing. While online training has great promise, it can’t, on its own, provide all the learning and performance support that’s needed in the workplace. Enter new approaches like knowledge management, communities of practice and workflow learning. How important are they? What do they mean for the way training is managed now and in the future? How can the formal, instructional side of learning coexist with the informal, informational side, and what benefits does this integration bring? To move “beyond e-learning” as we know it, we must redefine it and focus more on an e-learning strategy that is less about 'e-training' and more about building a "smart enterprise." This presentation, based on Marc's new book, looks at e-learning from a strategic perspective – where it’s been and where it’s going. It goes beyond a focus on technology and courseware to advocate new ways to think about what e-learning really is, and what it can, and can't do. It will challenge you to think differently about e-learning, and learning in general, and, in doing so, provide new opportunities for you to increase your likelihood of success.
Appropriate for: Training professionals at all levels; training directors, chief learning officers and chief knowledge officers who are thinking about the "next phase" of their e-learning -- and learning -- journey in their organizations; senior executives and front-line business managers who are concerned about employee; and business strategists.
Topics Covered A look at the current state of e-learning – what has worked and what hasn’t. Examination of the contributing factors to success or failure. What the future of e-learning looks like.The rise of knowledge management. Blended learning: a better definition.How e-learning will be evaluated in the future. The role of an e-learning strategy. The role of executive leadership. The role of change management and communications. Workshop
The half-day workshop explores more about the current and future state of learning and e-learning, including several e-learning myths. In addition, several discussion and case study activities are included.
Building a Successful and Sustainable E-Learning Strategy
This presentation is avaiable as a 60-90 minute speech, or a half-day workshop ("The E-Learning Strategy Workshop"). Short Description
For all its hype, e-learning will never be successful without a supportive climate for learning, strong management support, a defensible business case and a training organization that isn't reticent about learning online.Learn why e-learning succeeds only when it is backed by an organization-wide e-learning strategy.This overview presentation will give you an understanding of the essence of a sound e-learning strategy, and you’ll be able to define its key components. It will also present an e-learning strategy assessment and design model that focuses on seven critical components of a successful e-learning strategy. In addition, this session will explore the growing importance of knowledge management and how it relates to training.You’ll also have the background to analyze your organization to determine where its e-learning strategy is faltering, and identify opportunities and priorities for enhancing it.
Appropriate for: Training professionals at all levels; training directors, chief learning officers and chief knowledge officers who are either comtemplating an e-learning strategy or looking to improve upon an existing one; and senior executives and front-line business managers who are concerned about employee or customer learning.
Topics Covered E-learning defined Key drivers for e-learning Knowledge management introduced and defined How to think about learning architectures How to tell if you really have senior management support Building an e-learning business case Reinventing the training organization The true role for technology The contribution of change management Workshop
The half-day workshop dives deeper into e-learning strategy and change management, with more discussion and examples. It can include additional content on the relationship between organizational learning, learning culture and e-learning.
This presentation is avaiable as a 60-90 minute speech, or a half or full-day workshop ("The Knowledge Management Workshop").
Short Description
What is knowledge management and why is it so important?Explore its potential and the implications for training, including the ability to significantly improve the power of online learning.Learn about the role of learning communities and collaboration, and about the important distinctions between instruction and information.See how knowledge management enhances the value of a variety of web sites.If you’re interested in building a broader, enterprise-wide online learning strategy, knowledge management must become a cornerstone.This presentation will concentrate on the opportunities knowledge management presents for training organizations, and the business in general, now and in the future.
Appropriate for: Training professionals at all levels; training directors, chief learning officers and chief knowledge officers who want to understand the power of information and how it complements an e-learning strategy; senior executives and front link business managers who need to get information to employees, customers, partners and suppliers – quickly; and managers of corporate intranets who are looking to enhance the value of the web.
Topics Covered
Knowledge management defined Key drivers for knowledge management Why knowledge management is a part of e-learning The difference between instruction and information Knowledge communities and communities of practice Components of a knowledge management system Critical success factors for knowledge management Examples of knowledge management
Workshop
The workshop dives deeper into knowledge management components, and development processes and frameworks, with more discussion and examples. It can include additional content on the relationship between knowledge management and learning/e-learning.
Creating a Learning Culture / Creating an E-Learning Culture
Short Description
Creating a culture where learning thrives is a noble and important goal. But how is it done? What is the role of training, knowledge management and other forms of learning? How does leadership, incentives, change management, collaboration and communication effect a learning culture? Examine one of the most difficult challenges any organization can face. Examine why most learning initiatives are destined to fail and how to increase the likelihood of success. Learn why building a learning culture is even more vital as organizations deal with increasing competitive pressures and overwhelming amounts of new knowledge.
Please Note: This presentation can also focus more specifically on creating an e-learning culture. In this format, the session concentrates on the introduction of e-learning, however many of the broader learning culture principles are maintained.
Appropriate for: Training professionals at all levels; training directors, chief learning officers and chief knowledge officers; HR professionals; senior executives and front-line business managers who want to leverage learning to improve business performance.
Topics Covered
A look at the current state of learning – what has worked and what hasn’t
How learning impact business strategy and operations
Examination of the contributing factors to success or failure
Learning leadershipChange management
The careful role of communications and marketing
How e-learning, knowledge management, communities of practice contribute to the culture
Just getting into e-learning? Been in it for a while? Do you know how well you are doing?Many organizations jump into e-learning before they are ready or they define e-learning too narrowly.These and other warning signs can put your entire program at risk.By becoming aware of the warning signs of an e-learning program in trouble, you can reduce the possibility of becoming marginalized or insignificant, or in the worst case of failing altogether.In this presentation, you’ll score yourself on a checklist of warning signs and we’ll discuss ways to improve the overall health and sustainability of your program.
Appropriate for: Training and e-learning professionals at all levels, but especially for training directors, chief learning officers and chief knowledge officers who want to assess their current readiness for e-learning, or the long-term sustainability of their existing programs. The checklist can be used back on the job as a catalyst for discussion current state and future direction for e-learning.Topics Covered (Warning Signs)
Technology without strategy Weak focus on business and performance requirements Minimal e-learning expertise No attention the the unique attributes of e-learning design Weak assessment No focus on informal, workplace learning No governance Weak sponsorship Failure to manage change
Whether you work in the training department or run it; whether you manage a small organization or the entire company, if you're into e-learning, there's no doubt it's a big investment of time and money. There's so much going on, but what to managers really need to know to make the right decisions that will ensure e-learning success and sustainability? This presentation explores the most critical e-learning issues that managers will face. It will help you better understand the field, where it's been and where it's going and will help you zero in on the most important questions you need answered, and where you should apply your personal efforts. Whether your e-learning program is on track or in need of some major rethinking, this session will help you move in the right direction.
Appropriate for: Training professionals at all levels, but especially for training directors, chief learning officers and chief knowledge officers who are looking to successfully implement e-learning; and senior executives and front-line business managers who are concerned about how to use e-learning to its best advantage.
Topics Covered (Key Manager Responsibilities)
Determine high priority learning requirements Create a compelling value proposition Determine where e-learning properly fits Master the e-learning marketplace Pick the right sponsors and bring them on board early Make sure the technology is right... and that it works Create reasons for people to participate Communicate consistently and constantly Measure the impact on the business
This presentation is avaiable as a 60-90 minute speech.
Short Description
Whether you're introducing your business, showcasing your products, or promoting direct sales online, you want your customers to have a positive experience-- one that extends past transactions to benefit the rest of the business as well.E-learning can significantly contribute to this goal, especially if we look more broadly, beyond CBT to knowledge management and performance support.Today, some of the best web sites are those that help customers, partners and suppliers learn -- before, during, and after the transaction.Hear how innovative e-learning applications are contributing great value to e-commerce, supporting other sales/marketing and service channels, and how these approaches are benefiting companies in other surprising ways.
Appropriate for: Training professionals at all levels; managers and executive in more traditional sales channels who wnat a better understanding of how e-learning enhances the online experience and how they can leverage that experience; e-commerce specialists and senior leaders to are responsible for their organization’s e-business strategy; and training directors, chief learning officers and chief knowledge officers who want to understand the value of e-learning in an e-commerce setting or are preparing to implement e-learning for e-commerce.
Topics Covered
E-learning defined The role of e-learning beyond employee training -- to customers, partners and suppliers Using learning to enhance the customer experience Measuring the impact of customer-focused e-learning How e-learning supports a multi-channel strategy The relationship between e-learning, knowledge management and CRM Examples of e-learning for e-business The future of e-learning for e-business
